Andrea Hedley
NCSA Founder & President
Newborn Care Specialist and Infant Sleep Educator
Born and raised in the UK, Andrea moved to California in 2010 and works internationally as a Newborn Care Specialist and Infant Sleep Educator.
Andrea has a career dedicated to supporting healthy attachment between infants and parents and has worked with hundreds of families, including many movie, TV, and music celebrities and the top CEOs in the Tech world, in their homes for the first six months when they welcome their babies home and enjoys traveling internationally with clients and their newborns.
Andrea is a certified breastfeeding specialist and infant formula expert offering breast/chestfeeding advice and support, professional infant formula support (understanding, selecting, and switching formulas), and has training and experience with feeding issues associated with tongue ties and feeding for infants with cleft palate/lip.
As an infant sleep educator, Andrea builds healthy sleep practices from night one by using purposeful feeding, consistent routines, optimal sleep environments, and gentle support. She teaches how to encourage baby's movement patterns using strategies for playing with purpose during tummy-time/floor time, with the goal of optimizing cognitive and neurological brain connections in the early months.
Andrea has vast experience in helping parents support premature and medically fragile infants when released from the NICU and home, including nasal oxygen cannulas, nasogastric tubes and strategies and support for NICU mothers in establishing milk supply when separated from baby due to medical needs.
With qualifications in perinatal psychopharmacology in relation to breast/chest feeding, Andrea also offers screening and support with postpartum mood disorders as a PMH-C, Certified in Perinatal Mental Health, and is a Volunteer Support Coordinator for Postpartum Support International.
Andrea is proud to be a Certified Child Passenger Safety Technician, guiding parents on the choice and installation of car seats for both at-home and international travel.
She is excited to be able to help other Newborn Care Specialists achieve their professional best and establish standards and best practices for newborn care to help ensure quality, safety, and consistency across the industry through her role as Founder and President of the NCSA.